By Guest Blogger
Yvonne Perry of
Writers In The Sky
As authors trying to promote books on a shoestring budget, many of us have come up with some pretty creative ways to get the most bang for our buck. From social networking to online contests, from Amazon book launch parties to search engine optimization of Web sites, a lot of time, energy, and expense is involved in gaining good exposure for a book or business.
While nothing guarantees that your book will sell, having a good Web site, regular blogging, and cross promotion can give you credibility and a good chance for a sale.
This is not only true for book promotion but also for promoting a business online. My books are only part of what I have to offer and want to advertize. Most of the marketing for Writers in the Sky Creative Writing Services—my freelance writing business—is conducted online. About 80 percent of my customers find me through my online promotion efforts. In order for a blog to be effective, it needs to have a theme or focus and it needs to have fresh relevant content added on a regular basis.
Web site
I have a Web site and a three blogs for my business. My Web site features the writing, editing, and marketing services we offer to clients. While only twelve navigation tabs are seen on the home page, there are about fifty back pages—each focusing on one topic. In my book, I demonstrate what a Web site needs to compete in the digital age (available at http://onlinepromotionmadeeasy.blogspot.com/ ).
Blogging
Focusing on one theme/topic, my blogs have a distinct purpose that is easily discoverable when someone visits the site.
I started my first business blog as a place for people to listen to Writers in the Sky (WITS) Podcast—my weekly show about the craft and business of writing. The hosts of the podcast interview authors who want to promote their book and share their experience with writing, publishing, and marketing their book. We have also interviewed publishers, publicists, book reviewers, editors, book designers, and other experts in the field. All WITS Podcast shows are archived on that blog.
My second business blog is where I post segments of Writers in the Sky Newsletter—a free electronic publication that contains book reviews, articles, networking opportunities, announcements from our e-zine subscribers, a list of the month’s podcast guests, resources for writers and authors. The full issue comes out the first Tuesday of the month, but when I learned that many of our subscribers preferred to get the information in smaller bites, I started http://writersinthesky.blogspot.com where people can subscribe to the RSS feed in a reader or via email.
I maintain a blog for each of my books and use the blogs to feature more information on the topic of the book and gain feedback from readers. The third business blog came about in 2008 as a result of my publishing an e-book titled Book Marketing in the Digital Age, Online Promotion Made Easy. With the most hits and subscribers, this is by far our most popular blog.
Cross Promotion
All my online marketing efforts interface with one another.
I mention my blogs and books in WITS Newsletter each month. I use the newsletter material as posts for my blog. This type of cross promotion and interaction draws people to one site and once they see how much valuable material is being offered, they want to visit my other blogs. I use social networking to lead folks to my blogs or to read my articles on an online directory.
Every page of my Web site is linked to another page on the site or to one of my blogs where more information can be found. For example on the home page, I have links to read bios of our team members and view writing samples. My “About Yvonne” page mentions that I am a public speaker and links to my speaking engagements page. Yet, none of these pages are found on the navigation menu tabs.
Online marketing is truly like a web with many crossovers in promotion.
Marketing Tips
Here are a few simple things to remember about online marketing.
• If you want to sell a product or service by using a blog or Web site, be sure to offer quality content rather than using hype to sell something. If the visitor wants what you are selling, they will purchase it without your having to get in their face.
• Make your product or service visible and easy for a customer to make a purchase.
• Develop a networking relationship with your target market, and be willing to help them as they help you. That is what being online is all about.
I wish you much success with your book promotion and business marketing.
Yvonne Perry is a freelance writer and the owner of
Writers in the Sky Creative Writing Services (WITS). She and her team of professionals are ready to assist with writing and editing for books, Web text, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, sign up for free email delivery of WITS newsletter by visiting
http://writersinthesky.com/ .
New subscribers receive a free e-book Tips for Freelance Writing.
