Monday, January 4, 2010

Page Readers talks with Beverly Flaxington

Beverly D. Flaxington, Founder & Principal

Beverly is an accomplished consultant, hypnotherapist, personal and career coach, author, college professor, corporate trainer, facilitator, behavioral expert, entrepreneur and business development expert. She has a depth of experience coaching individuals to communicate more effectively in both personal and professional settings.

Bev co-founded The Collaborative in 1995, a sales and marketing consultancy. For over 15 years her firm has provided strategic and tactical support to help client firms, and individuals, reach higher levels of effectiveness and meet their goals. The Collaborative specializes in delivering effective coaching, training and proprietary consulting services. In 2008, the firm launched a new online portal, (ATA) to meet the specific needs of independent investment advisors and wealth managers.

Prior to co-founding The Collaborative, Beverly spent 12 years in a variety of corporate roles including Managing Director and Director of Business Development.

Beverly holds both a BSBA and an MBA from Suffolk University. She is a frequent speaker and contributor to articles on the subjects of sales, marketing, behavioral issues, employee and career issues, effective time management and dealing with difficult people. Beverly is also a member of the Mental Health Counselors Association of America.

Beverly is an adjunct professor at Suffolk University teaching undergraduate and graduate students, “Small Business Management”, “Organizational Behavior” and “Dealing with Difficult People”, a course she created for the University. Since 1991 Beverly has offered training and one-on-one consultation for individuals to accomplish behavior modification in a variety of arenas. Beverly is a Certified Hypnotist, Certified Hypnosis Trainer, Reiki Master Attunement Practitioner, Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA). She uses the DISC and PIAV tools frequently in her work with individuals and organizations.

Beverly’s newest book, Understanding Other People: The Five Secrets to Human Behavior, published in May 2009, is available on and at She is also the co-author of Wealthbuilding: A Consumer’s Guide to Making Profitable — and Comfortable — Investment Decisions, published by Dearborn Financial Publishing and of 7 Steps to Effective Business Building for Financial Advisors: How top earning advisors attract and retain the most profitable clients, published by ATA Press. She also authored the companion Workbook for this program. The 7 Steps program was selected by the Financial Planning Association and is available in their online store at a member discount.

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